Quick Guide: Utilizing Competitor Keywords

Competitor keywords are the keywords that your rivals rank for in Google’s search results, either organically or through paid Google Ads. They are important because:

• Knowing which keywords your competitors target can provide insights into the market and what potential customers might be searching for.
• If competitors are ranking for certain keywords, it could be beneficial for you to target them as well, as this might attract a similar audience to your content or products.
• Competitor keywords can help inform your SEO and PPC strategies, allowing you to compete more effectively in your industry.

To find your competitors' organic keywords using Ahrefs, follow these steps:

1. Go to Ahrefs' Site Explorer.
2. Enter your competitor’s domain.
3. Navigate to the Organic keywords report.

The report will be sorted by traffic, showing you the keywords that send the most visits to your competitor. You can also exclude branded keywords or look for popular low-difficulty keywords using filters like Keyword > Doesn’t contain, Volume, and KD.

To use competitors' keywords to improve your content strategy, consider the following options:

1. Create pages to target these keywords: Develop content around the keywords you want to rank for. Use the 'Clusters by Parent Topic' feature in Ahrefs to group similar keywords and target them with a single page.

2. Optimize existing content by filling subtopics: Analyze your existing content and see if you can optimize it to include keywords that fall under the same Parent Topic as your competitors' keywords.

3. Target these keywords with Google Ads: Review the Paid keywords report in Ahrefs to identify relevant keywords that your competitors are bidding on and consider targeting them in your own Google Ads campaigns.