TikTok has released a new guide for beauty brands aiming to optimize their in-app presence. The guide offers advice on establishing a brand voice, generating interest with clips, and planning strategies for TikTok. TikTok states that 52% of its users who encounter SMB content in the app have made a purchase, indicating a substantial opportunity for beauty brands.
The 27-page guide explores emerging beauty trends on the app and consumer behavior towards beauty-related content. It provides tips on creating an effective brand voice, resonating with the audience, and using hooks and engagement strategies to attract viewers. The guide also includes planning guides based on key dates and case study examples of successful beauty brands on TikTok.
Additionally, the guide offers advice on using TikTok Ads Manager, CapCut, and other tools to create and refine content. While the guide is primarily aimed at beauty-related businesses, it also contains general advice applicable to most brands using TikTok for marketing. The guide, titled TikTok’s 2024 Beauty Playbook, is available for download via email sign-up.
