Meta has launched a new feature that enables businesses to establish immediate Messenger connections with leads following form submissions. This integration appears as a new option in the Ending screen of instant forms, labeled "Connect with leads in Messenger."
How the Feature Works
The system initiates automatically after leads complete a form and consent to business messaging. According to Meta, the process creates a Messenger conversation that includes the lead's contact information immediately after form submission.
This feature differs from traditional Messenger lead collection. Instead of gathering leads through Messenger, it facilitates communication after leads have been acquired through a form submission.
User Experience
During the confirmation screen, leads encounter a consent checkbox with the message: "Receive updates from [this business] and start a conversation on Messenger that includes your contact information." The checkbox appears in gray text during the confirmation process.
After submission, users receive a confirmation stating: "You sent your info to [this business] and a conversation was created with them in Messenger." Users can then access the conversation through a "View in Messenger" link, though the conversation initiates regardless of whether they click it.
Business Applications
The feature shows particular promise for businesses requiring immediate representative contact, such as real estate and automotive industries. However, it may be less suitable for standard lead magnet campaigns, where unexpected Messenger conversations could be perceived as intrusive by users who overlook the consent checkbox.
