Facebook announced several updates to its platform and Messenger app at the Facebook IRL event in Austin. These updates aim to improve content discovery and community engagement.
New Tabs for Local and Exploratory Content
- Local Tab:
- Aggregates content from Marketplace, Groups, and Events
- Currently testing in 10 U.S. cities
- Includes a Weekly and Weekend Digest for local events
Explore Tab:
- Offers content tailored to user interests
- Aims to help users dive deeper into topics and take action
Updated Video Tab:
- Full-screen interface combining Reels, long-form, and live videos
- Gives Reels more prominence on the platform
Enhanced Group Features
- Testing customizable Group AI to answer member questions
- AI can link to relevant Group posts
- Currently available to a small number of groups in the U.S. and Canada
Messenger Updates
Messenger Communities:
- Designed for small to medium-sized communities
- Allows creation of topic-based chats within a larger community
- Includes built-in moderation tools
Notes Enhancements:
- Added music and mentions functionality
- Testing Notes format on Facebook
Memories Feature:
- Resurfaces past photos from chats for sharing
AI Integrations
- Expanded access to "Imagine Yourself" AI image generation tool
- AI Comment Summaries for public Groups, Pages, and Creator posts
Additional Features
- SMS, email, and Instagram invites for Facebook Events
- Matchmaker feature for Facebook Dating
- New creator monetization program, with plans to test monetization for Stories
These updates are part of Facebook's efforts to enhance user engagement and content discovery, particularly focusing on local connections and shared interests.