Meta has announced changes to its Flexible media functionality, implementing new restrictions specifically for image advertisements to prevent unwanted cropping of crucial content.
The platform has modified its automated cropping behavior for image ads, ensuring that the system will no longer apply flexible media adjustments when there's a risk of cropping out essential objects or text content. This update aims to preserve the integrity of advertisers' creative elements.
Video Ad Handling
For video advertisements, Meta's Flexible media feature remains unchanged. The system will continue to apply flexible media adjustments to video content, even in situations where objects or text might be cropped during the adaptation process.
User Control Options
Advertisers maintain control over this feature through the following methods:
- The functionality can be managed in the Ad creative section
- Controls are available at the individual ad level
- Advertisers can completely disable the feature if desired
This update reflects Meta's ongoing efforts to balance automated optimization with maintaining creative integrity in advertising content.
