Meta Launches AI Image Generation Updates for Ads

May 18, 2024 at 5:01:31 PM

TL;DR Meta's new AI updates for ads include the Advantage+ Creative feature that adjusts ads for better results. The Image Generation AI offers two options: creating image variations with different backgrounds or generating new images inspired by the original ad. Users can add text overlays and select versions for ad rotation, providing a variety of options for testing.

Meta Launches AI Image Generation Updates for Ads

Meta has introduced AI updates for ads with a feature called Advantage+ Creative. This feature allows for custom adjustments to ads on a per-user basis for optimal results. Adjustments can include text modifications, image brightness alterations, image-to-video conversions, template applications, and the addition of music for Stories.

A notable feature within Advantage+ Creative is Image Generation AI. This offers two options:

  1. Images Featuring an Object: Users can upload an image of an object against a solid or transparent background. Meta then generates variations of that image with different backgrounds.
  2. Images Inspired by Your Creative: Meta generates new images inspired by the original image uploaded for the ad. Interestingly, it can generate an AI image inspired by another AI image.

Additionally, users can add text overlays to these images by selecting the font style and entering a couple of overlap options. The images will then be updated to reflect these overlays.

Users can select their preferred versions of these images to be included as image options with their ad, similar to Dynamic Creative. This feature is particularly beneficial for those facing challenges with developing creative content. Starting with an original image, users can generate a variety of variations for testing.

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Jon Loomer
Jon Loomer

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Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
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