Advantage+ Creative is a feature within Meta's ad platform that allows for automated adjustments to ads on a per-user basis to optimize results. These adjustments can include changes to text (such as swapping headline and description), image brightness, converting images into videos, applying templates, adding music for Stories, and more.

To use Image Generation AI in Meta's Advantage+ Creative, follow these steps:

1. Navigate to the Advantage+ Creative section when creating an ad.
2. Look for the Image Generation AI option and click Try It Out.
3. Choose between two options:
   • Images Featuring an Object: Upload an image with a solid or transparent background, and Meta will generate variations with different backgrounds.
   • Images Inspired by Your Creative: Upload an original image, and Meta will create new images inspired by it.
4. For both options, you can add text overlays by selecting a font style and entering text.
5. Select the image versions you prefer to include them in your ad's image rotation.

To add text overlays to AI-generated images in Meta ads, use the Image Generation AI feature within Advantage+ Creative. After generating your images, you can easily add text overlays by selecting the desired font style and entering your text. The images will then be updated to include these text overlays.

The benefits of using Meta's AI image generation for ads include:

• Variety: Generate multiple image variations from a single original image, providing a diverse set of visuals for ad testing.
• Efficiency: Overcome creative bottlenecks by quickly producing different creative options without the need for extensive design resources.
• Personalization: Tailor ads on a per-user basis, potentially increasing ad performance through more personalized and engaging content.