Meta has introduced AI updates for ads with a feature called Advantage+ Creative. This feature allows for custom adjustments to ads on a per-user basis for optimal results. Adjustments can include text modifications, image brightness alterations, image-to-video conversions, template applications, and the addition of music for Stories.
A notable feature within Advantage+ Creative is Image Generation AI. This offers two options:
- Images Featuring an Object: Users can upload an image of an object against a solid or transparent background. Meta then generates variations of that image with different backgrounds.
- Images Inspired by Your Creative: Meta generates new images inspired by the original image uploaded for the ad. Interestingly, it can generate an AI image inspired by another AI image.
Additionally, users can add text overlays to these images by selecting the font style and entering a couple of overlap options. The images will then be updated to reflect these overlays.
Users can select their preferred versions of these images to be included as image options with their ad, similar to Dynamic Creative. This feature is particularly beneficial for those facing challenges with developing creative content. Starting with an original image, users can generate a variety of variations for testing.
