Meta has introduced a new option called 'Flexible Media' for its ads, which allows the use of media across different ad placements. This feature appears when creating a new manual Sales campaign and navigating to the ad level. However, there is no official documentation explaining its exact functionality.
Key Points:
- Flexible Media Option: This option can be enabled to allow Meta to deliver media across various placements when it is likely to improve performance.
- Functionality: It is unclear what 'Flexible Media' does exactly. It might mean that Meta can use square media for vertical placements and vice versa, making the media adaptable across placements.
- Speculation: There is a possibility that 'Flexible Media' uses AI to adapt media to fit more placements, but this is uncertain as there is no preview or indication of AI enhancement.
