Meta has rolled out several updates to its advertising platform, with improvements to Instant Forms and changes to ad management tools. The updates are:
1. Instant Form Enhancements:
- Auto-generation: Forms now prefilled using Facebook page info, previous lead forms, and similar advertiser data.
- Promo Code Option: New feature for lead generation campaigns, allowing advertisers to offer redeemable codes.
- Optional Questions: Users can now skip certain questions in forms.
- Google Sheets Integration: Quick instructions provided to connect Google Sheets for automatic lead delivery.
2. Frequency Control Limitations:
- No longer available for 2-second continuous video views, ad recall lift, or post engagement performance goals.
3. Metric Deprecation:
- Over 100 unique metrics will be removed from the Ads Insights API by October 30, 2024.
These changes aim to streamline ad management and improve lead generation effectiveness. Advertisers should review their strategies to adapt to these new features and limitations, particularly the enhancements to Instant Forms and changes in frequency controls and metric availability.
