Summary
Optimizing for 'Engaged Visit' events over 'Landing Page Views' in Meta Ads Traffic campaigns can enhance website traffic quality from Facebook Ads. An 'Engaged Visit' is when a user scrolls at least 50% of the page and spends 30 seconds on it. This approach can lower cost per 'Engaged Visit', boost conversion rates, and decrease 'wasted budget'. For better results, landing pages should be optimized for longer visits and internal links can be beneficial. More data is preferable for optimization.
