Optimizing Meta ad creative can be challenging due to the requirement of three sizes that often conflict with recommended aspect ratios. A solution is to create a single creative that works across all placements. This involves using a 9:16 image or video with a square safe zone in the center.
To implement this, a safe zone template can be used, which includes an orange layer for the safe zone and a transparent square in the middle, with a carveout for buttons in Reels. After editing, the template can be hidden before exporting. When uploading, the 9:16 version remains unchanged, while the 1:1 version can be centered as needed. The third option can be customized for limited placements, but leaving it as "original" will ensure the square is used for the right-hand column.
This method is more efficient than creating multiple versions for different placements, requiring less effort and resources. It’s essential to design images or videos that look good in all sizes while maintaining the square safe zone. Two versions of the safe zone template are available for download, which can be resized as needed while keeping the 9:16 aspect ratio.
