Meta Ads provides a targeting option that allows advertisers to focus on audiences either inside or outside cities.
When choosing a target country, you have the option to:
- Exclusively target cities.
- Exclude cities and target only rural areas.
- Specify city populations (e.g., 100,000 to 500,000 inhabitants) to further refine the audience.
This feature can be particularly useful in specific scenarios. Please refer to the help page for more information.
Dario wants to hear about others' experiences with this targeting option.
