The new learning phase in Meta Ads Manager involves tracking progress to 10 conversions instead of 50, and it lasts up to three days instead of seven. This change could mean achieving stable performance more quickly and may benefit low-budget advertisers by giving them a better chance of exiting the learning phase.

The new learning phase could benefit low-budget advertisers by giving them a better chance of exiting the learning phase. With the requirement of only 10 conversions over three days, compared to the previous 50 conversions over seven days, advertisers with smaller budgets might find it easier to meet the criteria and achieve stable performance more quickly.

The new learning phase might be considered an improvement because it allows for achieving stable performance much more quickly than before. Additionally, it provides a better opportunity for low-budget advertisers to exit the learning phase, which could alter their strategies and improve their overall campaign effectiveness.

As of now, all of Meta’s documentation still reflects the requirement of 50 conversions and a seven-day learning phase. This indicates that the new learning phase might either be a test or in the very early stages of a new rollout, prior to any official documentation updates.

While the inability to exit the learning phase isn't necessarily a death sentence, it is perceived as an impediment to advertisers who know they won’t get to the required number of conversions. This perception could alter advertising strategies, making it crucial for advertisers to understand and adapt to the new learning phase requirements.