Instagram has announced updates to its Broadcast Channels for creators with over 10k followers, allowing for a more direct connection with their audience. Key updates include:
IG Live Broadcasts for Channel Members
Creators can now run IG Live broadcasts exclusively for channel members, providing an incentive for fans to join the broadcast chat and enabling deeper engagement with loyal followers.
Custom Themes and Emoji Control
- Custom Themes: Creators can add any picture as the background for their chat, enhancing personalization.
- Emoji Control: Channel owners can select which emojis their community can use, allowing for tailored interactions.
QR Codes for Channel Promotion
Instagram is introducing QR codes that link directly to broadcast channels, offering another method to promote and grow the community.
Shift Towards Private Messaging
Broadcast Channels align with the trend of users engaging more in private messaging rather than public posts, helping creators maintain visibility and engagement within the app.
These updates aim to enhance the functionality and appeal of Broadcast Channels, providing creators with more tools to connect with their audience.
