Google Search Enhances Video Structured Data with 'ineligibleRegion' Property

Google has announced an important update to its video structured data documentation, introducing the ineligibleRegion property for VideoObject schema. This addition provides content creators with more precise control over video content visibility across different regions.

Key Points of the Update:

1. New Property: The ineligibleRegion property has been added to the VideoObject schema.

2. Purpose: It allows specifiers to indicate regions where a video is not permitted to be shown.

3. Default Behavior: If not specified, Google assumes the video is allowed globally.

4. Format: Regions should be specified using two- or three-letter ISO 3166-1 country codes.

5. Multiple Regions: For multiple ineligible regions, use multiple country codes (e.g., JSON-LD array or multiple meta tags in Microdata).

6. Alternative Option: Google continues to support the existing regionsAllowed property.

7. Recommendation: Implement either ineligibleRegion or regionsAllowed, depending on what's most appropriate for your content.

Implementation Notes:

• The full VideoObject schema definition is available at schema.org/VideoObject.
• Including all required properties is crucial for Google to extract video information accurately.
• Additional recommended properties can be included to enhance user experience.

This update offers content creators and SEO professionals more granular control over video content visibility, potentially improving compliance with regional restrictions and enhancing overall content management strategies.