Google's New Search Spam Policies Target Reputation Abuse, Impacts Publishers

Summary

Google's new Search Spam policies, releasing on May 5th, target 'reputation abuse', where third-party pages manipulate Search rankings with little oversight. These pages, often sponsored or advertising, provide minimal user value. Large publishers like Daily Mail and Business Insider could be affected. The update's impact on traffic and revenue is anticipated. Some publishers are already blocking 'coupon' content, potentially creating opportunities for others.