Google's Motion to Dismiss Child Privacy Lawsuit Denied, Trial to Proceed

June 22, 2024 at 12:25:53 AM

TL;DR A lawsuit accusing Google of violating child privacy laws will proceed after a judge denied Google's motion to dismiss. The suit alleges Google ignored child privacy laws by allowing targeted advertising to children under 13 through its Designed for Families (DFF) program. The program allegedly misled parents by labeling apps as safe for kids while allowing data collection and targeted ads. The judge ruled that Google's arguments were insufficient to dismiss the case.

Google's Motion to Dismiss Child Privacy Lawsuit Denied, Trial to Proceed

A lawsuit against Google for allegedly violating child privacy laws will proceed to trial after a judge denied Google's motion to dismiss the case. The lawsuit, filed in June last year, claims Google ignored child privacy laws in California, Florida, and New York, which prohibit targeted advertising to children under 13 and collecting their data.

Key Allegations

  • Designed for Families (DFF) Program: Initiated in 2015, this program allowed developers to declare their apps as safe for children, ensuring only appropriate content would be shown. Apps verified by DFF were presented to parents as child-friendly in the Google Play store.
  • Mislabeling of Apps: The lawsuit alleges that apps were wrongly labeled under the DFF program, leading to children using software that unlawfully invaded their privacy. Developers could label apps as intended for a "mixed audience" or "not primarily intended for children," allowing data collection and targeted ads.
  • Incentives for Mislabeling: App makers were incentivized to mislabel apps intended for under-13s as suitable for a mixed audience to gain advertising revenue, which Google also benefited from. This led to children being targeted with ads, violating privacy laws.

Google's Defense

  • Motion to Dismiss: Google argued that the complaint was invalid, claiming it lacked basic facts, such as the timing of the alleged infractions. Google pointed out that the statute of limitations might render the lawsuit invalid if the infractions occurred before June 22, 2019.
  • Removal of Apps: Google noted that the specific DFF-approved apps mentioned, made by Tiny Lab, were removed from the Google Play Store in September 2018.
  • Compliance with COPPA: Google argued that compliance with the Federal Children's Online Privacy Protection Act (COPPA) should override state laws and that there was no reasonable expectation of privacy given Google's public disclosures.

Judge's Ruling

  • Denial of Motion to Dismiss: District Judge Casey Pitts denied Google's motion, stating that the arguments presented by Google's legal team were incorrect.
  • Focus on DFF Program: The judge emphasized that the lawsuit targets the DFF program's failings, not just individual apps like those from Tiny Lab.
  • Statute of Limitations: The judge ruled that the DFF program's termination in 2021, after a settlement with New Mexico, falls within the statute of limitations.
  • Data Retention: The judge noted that there's no evidence the children's data is permanently deleted, providing grounds for the lawsuit.
  • State Laws: Compliance with COPPA does not offer absolute protection from state laws, and the plaintiffs have a plausible claim under both COPPA and state laws.

The trial will proceed, though a schedule for the proceedings has not been set. Google has been contacted for comment.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us