Google has introduced a new social profile feature that allows users to view, manage, and share their written reviews across various Google platforms. This feature aims to make users' reviews more helpful by centralizing them in one hub. It makes it easier for users to update, delete, or view their past reviews. Initially, these profiles are private but will become visible to other users starting June 24th.

You can access your Google search reviews profile at profile.google.com. This centralized hub allows you to see all the reviews you’ve previously contributed, including reviews for TV shows, movies, and other content. The feature provides a seamless experience for viewing, updating, and deleting past reviews.

Google's new search reviews profiles will initially be visible only to individual users. Starting June 24th, other Google users can view your profile and written reviews by tapping your name or picture on any published reviews. While the profile will make your written reviews publicly accessible, Google has assured that personal details from individual Google Accounts, such as birthdays, won’t be displayed. If you prefer not to have a public profile, you’ll have the option to delete it.

Active review contributors can benefit from increased visibility and recognition. Their reviews will be easily accessible, enhancing their influence as trusted reviewers. This can be particularly advantageous for users whose reviews focus on specific domains, as it may lead to greater acknowledgment and trust from the community.

The new Google search reviews profile feature adds a layer of transparency to the review ecosystem. Online marketers can use these profiles to assess the credibility and consistency of reviewers, which can inform their strategies for managing customer feedback. For reviewers, increased visibility can enhance their reputations, potentially influencing purchasing decisions and improving their authority in specific niches.