April 10, 2024 at 10:10:57 AM - Trending 🔥
Google's new Data Manager in Google Ads simplifies loading first party data by directly connecting to BigQuery. This enables data analysts and marketers to process in-house sales data, create customer audiences, or load sales as conversions, tasks that previously needed a custom-built API connector or third-party tool. The Data Manager also handles aspects of the Google Tag and other connected products.
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