Google Ads Data Manager: Load your First Party Data via BigQuery

April 10, 2024 at 10:10:57 AM - Trending πŸ”₯

Google Ads Data Manager: Load your First Party Data via BigQuery

Summary

Google's new Data Manager in Google Ads simplifies loading first party data by directly connecting to BigQuery. This enables data analysts and marketers to process in-house sales data, create customer audiences, or load sales as conversions, tasks that previously needed a custom-built API connector or third-party tool. The Data Manager also handles aspects of the Google Tag and other connected products.

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