Facebook aims to enhance social discovery, focusing on young adults and leveraging AI. The platform is evolving to meet changing user needs, emphasizing two main areas: catering to young adults and expanding AI capabilities.
Focus on Young Adults
Facebook remains inclusive but has tailored significant changes for young adults, who are experiencing major life transitions. The platform supports these transitions by offering features like Marketplace for deals, Reels and Groups for exploring interests, local community connections, and Facebook Dating. These changes have led to five quarters of growth in young adult usage, with over 40 million daily active users in the US and Canada.
Expanding AI Capabilities
Facebook has upgraded its Reels and Feed ranking technologies to improve recommendations. A new model architecture, efficient with large datasets, has shown significant improvements in Facebook Reels. This advanced technology will soon power the entire video ecosystem and Feed recommendations, aiming to have the world’s best recommendation technology by 2026. Additionally, Meta Llama is building a collection of open models and tools for generative AI, enhancing social discovery by providing instant, relevant information.
Video Improvements
Enhancements to the video experience include an updated fullscreen video player and a slider for navigating longer videos. These features are now globally available. Private video sharing has increased by over 80% year-over-year, prompting the addition of quick sharing options to Facebook and other platforms like WhatsApp.
Creator Opportunities
Facebook introduced Professional Mode to help users grow a following and monetize content. This mode has reached over 100 million daily active users in 18 months. The payout model has been simplified to reward creators based on content performance, expanding monetization to all formats, including photos, videos, and text.
Facebook is committed to providing social discovery that enriches users' lives, supported by a strong community, unique features, and advanced AI technology.
