Google's Display & Video 360 (DV360) platform is rolling out several new features to enhance reporting capabilities and creative preview functionality.
Floodlight Configuration Enhancement
New Visibility Features
- Advertisers now visible in Floodlight Configuration ID picker
- Enhanced filter picker functionality
- Improved identification of correct configuration IDs
Benefits
- Streamlined report setup process
- Reduced configuration errors
- Better user experience for Floodlight reporting
YouTube Ad Preview Updates
New Preview Capabilities
- In-line video creative previews
- Multiple format viewing options
- Real-time preview updates
- Cross-device visualization
Application
- YouTube line items
- Partner line items
- Various device surfaces
Cross Media Reach Reporting
New Metrics Added
- TV Campaign Reach measurement
- TV Campaign Exclusive Cross Media Reach
- Impression Reach (Co-viewed) tracking
These updates aim to improve workflow efficiency and provide more comprehensive measurement capabilities within the DV360 platform.
