Google's Display & Video 360 (DV360) platform is rolling out several new features to enhance reporting capabilities and creative preview functionality.

Floodlight Configuration Enhancement

New Visibility Features

• Advertisers now visible in Floodlight Configuration ID picker
• Enhanced filter picker functionality
• Improved identification of correct configuration IDs

Benefits

• Streamlined report setup process
• Reduced configuration errors
• Better user experience for Floodlight reporting

YouTube Ad Preview Updates

New Preview Capabilities

• In-line video creative previews
• Multiple format viewing options
• Real-time preview updates
• Cross-device visualization

Application

• YouTube line items
• Partner line items
• Various device surfaces

Cross Media Reach Reporting

New Metrics Added

• TV Campaign Reach measurement
• TV Campaign Exclusive Cross Media Reach
• Impression Reach (Co-viewed) tracking

These updates aim to improve workflow efficiency and provide more comprehensive measurement capabilities within the DV360 platform.