DV360 Enhances Floodlight, YouTube Ad Preview, and Cross Media Reach Reporting Features

November 13, 2024 at 6:11:45 PM

TL;DR Google's Display & Video 360 (DV360) platform introduces new features to enhance reporting and creative preview functionality. Enhancements include visibility of advertisers in Floodlight Configuration ID picker, better filter picker functionality, and improved configuration ID identification. YouTube ad previews now offer in-line video previews, multiple format viewing options, real-time updates, and cross-device visualization.

DV360 Enhances Floodlight, YouTube Ad Preview, and Cross Media Reach Reporting Features

Google's Display & Video 360 (DV360) platform is rolling out several new features to enhance reporting capabilities and creative preview functionality.

Floodlight Configuration Enhancement

New Visibility Features

  • Advertisers now visible in Floodlight Configuration ID picker
  • Enhanced filter picker functionality
  • Improved identification of correct configuration IDs

Benefits

  • Streamlined report setup process
  • Reduced configuration errors
  • Better user experience for Floodlight reporting

YouTube Ad Preview Updates

New Preview Capabilities

  • In-line video creative previews
  • Multiple format viewing options
  • Real-time preview updates
  • Cross-device visualization

Application

  • YouTube line items
  • Partner line items
  • Various device surfaces

Cross Media Reach Reporting

New Metrics Added

  • TV Campaign Reach measurement
  • TV Campaign Exclusive Cross Media Reach
  • Impression Reach (Co-viewed) tracking

These updates aim to improve workflow efficiency and provide more comprehensive measurement capabilities within the DV360 platform.

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