Google's Display & Video 360 (DV360) has unveiled several platform updates, including wider access to Demand Gen line items and enhanced measurement capabilities.
Demand Gen Line Items Expansion
Now available to all DV360 customers:
- Video and image ad support
- Access to 3 billion monthly users
- Coverage across YouTube, Discover, and Gmail
- Video partner inventory integration
- Floodlight optimization for clicks and conversions
- SDF v8 management support
Third-Party Measurement Enhancement
New self-service features include:
- Direct partner selection capability
- Automated YouTube & Partners line item population
- Optional reporting ID addition
- No support ticket requirement
SDF v8 Implementation
The update introduces:
- Demand Gen support
- New Ad Type column in Ad files
- Updated timestamp verification
- Modified required columns for Demand Gen
Rich Media Billing Features
For users with billing permissions:
- New Rich Media Billing Rate dimension
- Instant reporting integration
- Detailed delivery breakdown by billing rate
- Enhanced billing visibility
These updates represent significant platform enhancements aimed at improving campaign management and measurement capabilities across DV360.
