Google announced significant changes to Display & Video 360's API and Structured Data Files, set to roll out between February and May 2025. These updates aim to enhance API functionality and improve alignment with the Display & Video 360 product.
Key Changes Timeline
February 28, 2025
- Deprecation of frequency caps exceeding 30 days for campaign, insertion order, and line item resources
March 6, 2025
Three major changes will take effect:
- Discontinuation of optimized targeting for fixed bidding line items
- Update to the default page size of audience list requests
- Implementation of error notifications for mismatched partner and advertiser IDs in structured data file requests
April 1, 2025
- New requirement for line items to align floodlight activities with assigned custom bidding algorithms
May 1, 2025
- Complete deprecation of bid multipliers
Impact on Integration
Google advises users to review these changes on their Announced Deprecations page, as existing integrations may be affected. Organizations using the Display & Video 360 API and Structured Data Files should consult the change descriptions for recommended actions to ensure continued smooth operation of their systems.
