Check Advantage+ Creative for Unwanted Catalog Items Display

The Advantage+ Creative preview is a feature within Meta's advertising platform that allows advertisers to see all the various enhancements that Meta may apply to their ads. This preview tool helps to ensure that the ads are displayed as intended before they go live.

To use the 'Add Catalog Items' feature in Meta ads, you should:

1. Look out for the 'Add Catalog Items' option when creating your ad.
2. Meta will automatically showcase items from your catalog below the ad creative.
3. If you want to display specific products, click 'Change Catalog' to select which products are shown.
4. Be vigilant to ensure that only active and related products are displayed. If you don't want to use this feature, you have the option to turn it off.

To prevent inactive or unrelated products from displaying in your Meta ads, you should:

• Regularly review the products in your catalog to ensure they are active and relevant.
• Use the Advantage+ Creative preview to check what products are being showcased.
• If you notice any unwanted items, you can change the selection by clicking 'Change Catalog' or turn off the 'Add Catalog Items' feature entirely to avoid showcasing catalog items.

It is important to monitor enhancements like 'Add Catalog Items' in Meta ads because:

• These enhancements occur in the background and can be easy to overlook.
• They can inadvertently display inactive or unrelated products, which could confuse or mislead potential customers.
• Ensuring that only the desired products are shown maintains the quality and relevance of your ad, and prevents any potential issues with clients or customers who might question unexpected items appearing in the ad.