Chase launches first bank-led media network

Chase Media Solutions is a new digital media business launched by JPMorgan Chase. It represents the first bank-led media platform, designed to allow advertisers to send relevant promotions to a large customer base, specifically some 80 million financial customers of Chase.

Chase Media Solutions leverages transactional first-party data to enable brands and agencies to target customers based on their purchase history. Unlike Retail Media Networks (RMNs) that have data limited to their own stores and channels, Chase has access to a broader range of data across various retailers and businesses, which allows for more comprehensive targeting and personalization.

According to Rich Muhlstock, President of Chase Media Solutions, what distinguishes the platform from traditional retail media networks (RMNs) is its unrivaled scale and insights from customers' spending across different categories. Chase's deep understanding of consumer spending allows for a more comprehensive view of purchase behavior, which enhances personalization and enables brands to deliver offers that align with consumer interests.

The pilot partners for Chase Media Solutions included Air Canada, Solo Stove, Blue Bottle, and Whataburger. They ran 30-day campaigns, and the results were positive, with Air Canada's vice president of loyalty and product noting that the targeted offers exceeded their expectations by driving incremental revenue and awareness.