Bid Manager API Now Includes Lower Confidence Reach Data

Starting today, you can use a new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID, set to "0" in the Bid Manager API to include previously omitted data with lower statistical significance in reports. This filter affects reach metrics with the following prefixes:

• METRIC_UNIQUE_REACH_
• METRIC_VIRTUAL_PEOPLE_DUPLICATE_
• METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_
• METRIC_VIRTUAL_PEOPLE_OVERLAP_

Important Notes

• queries.create requests that filter by FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID but do not include impacted metrics will return a 400 error.
• Starting February 4, 2025, Display & Video 360 will include unique reach data with lower statistical confidence by default.

To ensure reports continue to return high-confidence data, update your integration to use the filter value "1" when creating reports with any of the impacted metrics.

For more details, refer to the release notes. If you encounter issues or have questions, contact the Bid Manager API Technical support team.