AudienceProject has announced the launch of a new feature in its AudienceReport tool that provides independent audience measurement for Twitch ads. This enhancement allows advertisers to gain insights into the reach and frequency of their Twitch display and video ads across various platforms, including the web, iOS app, Android app, and CTV.
Key Highlights
- Measurement Expansion: AudienceProject now includes Twitch ads in its measurement solutions, offering advertisers detailed insights into their ad performance on Twitch.
- Integration with Amazon Ads: The measurement is facilitated through a direct integration with Amazon Ads, ensuring that campaign data from Twitch is matched with AudienceProject’s country panels in a privacy-safe manner.
- Advertiser Benefits: Advertisers can better understand how many people their Twitch ads reach within their target audience and how efficiently these ads perform, aiding in more effective budget allocation.
Comments from Leadership
Brian Meritam Larsen, VP Partnerships at AudienceProject, expressed excitement about the new feature, highlighting the high demand for independent measurement of Twitch ads and the value it provides to advertisers.
Additional Information
- Contact and Newsletter: AudienceProject encourages interested parties to get in touch for more details on measuring Twitch ads and to sign up for their newsletter for industry insights.
- Privacy and Data Use: The company emphasizes its commitment to privacy and provides details on how personal data is used in their privacy policy.
Related Content
- Partnerships: AudienceProject has become an Amazon Ads partner for measurement.
- AudienceReport Updates: Recent updates include cost reporting to maximize ad reach and efficiency.
- Customer Spotlights: Case studies on cross-media measurement by clients like Boots and Kia.
AudienceProject continues to be an active member of key industry associations, advocating for transparency and privacy in the media industry.
