Sponsored Brands has introduced a new feature in the advertising console that provides forecasts for impressions and clicks based on campaign settings. These forecasts are available when building a campaign with the "Drive page visits" goal-based campaign control. The forecasts are generated using machine-learning models based on historical campaign performance with similar settings. They are not a guarantee of actual performance.
Forecasts
- Available for campaigns with the "Drive page visits" campaign control.
- Generated for weekly impressions and clicks once required settings are completed.
Importance
- Helps advertisers understand the potential impact of their campaign settings before launching.
- Provides an estimated range of impressions based on settings like budget, targeting, and bid values.
- Updates forecasts when settings are changed, allowing advertisers to see the estimated impact of different settings.
- Aids in creating better-performing campaigns.
Availability
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Poland, Turkey, Netherlands, Sweden
- Middle East: Saudi Arabia, United Arab Emirates, Egypt
- Asia Pacific: Australia, India, Japan, Singapore
Access
- Who can use it: Vendors, Sellers
- Where to access: Amazon Ads console
