Amazon has launched Sponsored ads and Stores in South Africa, enabling eligible sellers and vendors to leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on Amazon.co.za. This launch is significant as South Africa is expected to have over 27 million online shoppers by 2028, providing a substantial market for businesses to reach through Amazon Ads.
Advertising Options
Sponsored Products:
- Ideal for new advertisers.
- Promotes individual listings to shoppers.
- Easy to launch with no prior experience required.
Sponsored Brands:
- Helps boost brand awareness.
- Allows creation of ads with multiple products, brand logo, and custom headlines.
- Includes Sponsored Brands video for deeper shopper engagement.
Sponsored Display:
- Engages shoppers across their shopping and entertainment journeys.
- Aids in product awareness, consideration, and conversion.
Stores:
- Customizable brand experience to inspire customer loyalty.
- Showcases bestsellers, seasonal collections, and brand stories at no cost.
Availability and Access
- Region: South Africa
- Eligible Users: Vendors and Registered Sellers
- Access Points: Advertising console and Amazon Ads API
