Regulatory Advertising Fees are charges applied to invoices for ads served or purchased in specific countries due to local Digital Services Taxes (DST) or other regulations. Amazon imposes these fees in France, Italy, Spain, United Kingdom, Austria, Turkey, and starting August 15, 2024, Canada. Google Ads has recently announced that it will apply DST fees to advertisers as well.
Key Points
- Applicable Countries: France, Italy, Spain, United Kingdom, Austria, Turkey, and Canada (from August 15, 2024).
- Fee Calculation: Fees are based on the DST rate of the country where the ad is served or purchased. For instance, a $1.00 click in a country with a 3% DST rate results in a $0.03 fee.
- Invoice Details: Fees appear as a separate line item on the invoice and are calculated before applicable taxes like VAT. They are detailed by geographical distribution.
- DSP Advertisers: Fees are added at the time of invoice issuance and may include transaction taxes. The total amount due is the sum of campaign fees, Regulatory Advertising Fees, and applicable taxes.
- Multiple Fees: Advertisers in the United Kingdom or Turkey may see additional fees from their own country and the country where the ad is served.
Example
An advertiser purchasing an ad that receives a click valued at $1.00 in a country with a 3% DST rate will incur a $0.03 Regulatory Advertising Fee. Advertisers can view these fees on their invoice PDFs and web invoices on the Billing page.
