Amazon Enhances Brand Tailored Promotions with New Cross-Sell Feature

September 30, 2024 at 5:58:27 AM

TL;DR Amazon updates Brand Tailored Promotions with a new "Complementary Products Remarketing" segment to cross-sell related products to recent customers. This targets buyers who made a purchase in the last 30 days, promoting items they haven't yet bought. Enhanced cross-selling aims to boost customer lifetime value. Amazon now allows promotion stacking with other discounts, offering greater savings. This update benefits sellers by increasing sales.

 Amazon Enhances Brand Tailored Promotions with New Cross-Sell Feature

Amazon has introduced a significant update to its Brand Tailored Promotions, offering sellers new opportunities to increase sales and customer lifetime value. The e-commerce giant has added a new segment called "Complementary Products Remarketing," designed to facilitate cross-selling and enhance customer engagement.

Key Features of the Update:

  1. New Segment: Complementary Products Remarketing

    • Allows brands to cross-sell related products to recent customers
    • Targets buyers who made a purchase from the brand's catalog in the last 30 days
    • Focuses on promoting complementary items not yet purchased by these customers
  2. Enhanced Cross-Selling Capabilities

    • Brands can now easily target customers with products that complement their recent purchases
    • Aims to increase customer lifetime value by introducing relevant, additional items
  3. Promotion Stacking Update

    • Amazon has removed the option to block Brand Tailored Promotions from stacking with other coupons
    • Promotions can now combine with existing discounts, potentially offering greater savings to customers

 Amazon Enhances Brand Tailored Promotions with New Cross-Sell Feature

Benefits for Sellers and Customers:

  • For Sellers:

    • Increased opportunities to boost sales of complementary products
    • Potential to enhance customer lifetime value
    • Greater flexibility in promotional strategies
  • For Customers:

    • Access to relevant product suggestions based on recent purchases
    • Potential for increased savings through stacked promotions

This update represents Amazon's ongoing efforts to provide sellers with more sophisticated marketing tools while enhancing the shopping experience for customers. By enabling more targeted promotions and allowing for discount stacking, Amazon aims to create a win-win situation for both sellers and buyers on its platform.

Sellers are encouraged to explore this new feature to maximize their cross-selling potential and develop more comprehensive promotional strategies on Amazon.

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