A new update to AI Mode in Google Search allows users to engage in conversational searches, providing a range of visual results that can be refined naturally. For example, when searching for maximalist design inspiration, users can see visuals that match their vague ideas and follow up with specific requests, such as options with dark tones. The multimodal experience also allows users to start searches by uploading images or taking photos.
In shopping, users can describe what they want conversationally, bypassing traditional filters. For instance, saying “barrel jeans that aren’t too baggy” will yield relevant shoppable options. The Shopping Graph, which contains over 50 billion product listings, provides fresh results with details like reviews and availability, updated every hour.
This visual search experience leverages Google’s advanced visual understanding through Lens and Image search, enhanced by Gemini 2.5's multimodal capabilities. The new “visual search fan-out” technique enables a deeper analysis of images, recognizing subtle details and running multiple queries to deliver relevant results. Users can also ask follow-up questions about specific images on mobile. This feature is being rolled out in English in the U.S. this week, aiming to assist users in finding creative inspiration or specific items.
