Advertisers Question Conversion Attribution Between X and Meta

May 12, 2024 at 7:03:44 AM

Advertisers Question Conversion Attribution Between X and Meta

Advertisers on X and Meta platforms have observed a discrepancy in conversion attributions. Despite running campaigns on both platforms, almost all conversions are credited to Meta, with X reporting nearly zero. However, when X Ads are deactivated, there's a significant drop in total conversions, including those credited to Meta. This issue has been experienced by several advertisers.

Elon Musk has commented on this issue, stating that his company is poor at claiming credit while Meta is excessively eager to do so. He also mentioned a major class action lawsuit against Meta for their false claims.

Some advertisers have reported instances where Meta attributes conversions even without ad engagement. For instance, a customer who follows an advertiser on Instagram, sees their ad on Facebook (without interacting), and then converts, is counted as an attributed order by Meta.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

X Revamps API Pricing for More Flexible Developer Access

X Revamps API Pricing for More Flexible Developer Access

Marketing Workflow Templates

Marketing Workflow Templates

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta Enhances AI Safety for Teens and Empowers Parents with New Tools

Meta Enhances AI Safety for Teens and Empowers Parents with New Tools

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta AI Adds Hindi and Portuguese for Reel Translations

Meta AI Adds Hindi and Portuguese for Reel Translations

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta to Offer UK Users Ad-Free Facebook and Instagram Subscription for 2.99 Pounds

Meta to Offer UK Users Ad-Free Facebook and Instagram Subscription for 2.99 Pounds

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta AI App Launches Vibes for Discovering and Creating AI Videos

Meta AI App Launches Vibes for Discovering and Creating AI Videos

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Hundreds of millions of teens gain access to Meta Teen Accounts with new school support tools

Hundreds of millions of teens gain access to Meta Teen Accounts with new school support tools

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Launches Facebook Dating Assistant for Enhanced Matchmaking Trending ️‍🔥

Meta Launches Facebook Dating Assistant for Enhanced Matchmaking

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
ContentStudio logo

ContentStudio

Streamlined social media management for brands

Organic Social
Planoly logo

Planoly

Plan and auto-post content across all channels

Organic Social
Dash Hudson logo

Dash Hudson

Manage social media with insights and workflow tools

Organic Social
Typefully logo

Typefully

Write, schedule, and analyze Twitter threads easily

Organic Social
Sendible logo

Sendible

Manage social media for agencies and brands

Organic Social
Statusbrew logo

Statusbrew

All-in-one social media management and analytics

Organic Social
Planable logo

Planable

Simplify social media content creation and approval

Organic Social
Tweet Hunter logo

Tweet Hunter

AI-powered Twitter growth and automation tool

Organic Social

Get Featured Here

Showcase your tool in this list.

Contact Us