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X (Twitter) launches Chrome extension for managing audience targeting at scale

X (Twitter) launches Chrome extension for managing audience targeting at scale

1 years ago

New Chrome Extension for X Advertisers offers easy access to powerful targeting solutions directly from X Ads Account. With AI-based targeting, users can choose from the audience store, create and save their own, or request custom audiences. The extension allows pro targeting selection, instant audience upload, and promises upcoming autopilot functionality for optimal ad setups. Download at the Chrome Web Store.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

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Verified Sponsor

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Advertisers Question Conversion Attribution Between X and Meta

Advertisers Question Conversion Attribution Between X and Meta

1 years ago

Advertisers using both X and Meta platforms noticed nearly all conversions attributed to Meta, despite a significant drop in total conversions when X Ads are turned off. This discrepancy in conversion attribution has been experienced by many, including Elon Musk who criticized Meta's credit claiming. A class action lawsuit is underway against Meta for false claims. Meta has been observed attributing conversions even without ad engagement.