60% of Perplexity citations overlap with top 10 Google organic results

According to a new analysis, 60% of citations on AI search engine Perplexity overlap with the top 10 Google organic search results.

The industry with the highest result overlap is Healthcare, with an 82% overlap. Both Perplexity and Google cite authoritative sites like the Mayo Clinic and the National Institutes of Health.

The differences in citations between Perplexity and Google are due to the types of data they collect. For example:

• Google has a vast amount of data from reviews, ratings, location information, and business hours, while Perplexity cites Yelp for this type of data.
• Google has Google Finance, whereas Perplexity cites Yahoo, MarketWatch, and Barrons.

Perplexity has grown to 15 million monthly active users. Its organic share rate is growing at 39% per month, according to BrightEdge.

In a post-generative AI world, citations are the new rankings, as stated by Jim Yu, founder and Executive Chairman of BrightEdge. For brands to succeed, they need to be the cited source.