4-Part Guide To Crafting a Winning Content Plan

Summary

A content plan is crucial for executing a content marketing strategy, providing operational, technical, and tactical details. Each brand needs a unique plan, but expert resources can help. The plan outlines policies, practices, resources, and decisions, serving as a guide for content resources and systems. It governs techniques, workflows, and sets parameters for story creation and production. The plan should adapt to shifting business priorities, tech trends, and audience.