Meta has introduced a new feature in its Ads Manager, 'Compare in Chart'. This feature allows users to select multiple campaigns, ad sets, or ads and compare different metrics for each selection.
A new panel opens up when the 'Compare in Chart' option is clicked, where users can add up to 3 charts and choose from 3 metric categories:
- Performance
- Engagement
- Conversions
This new feature simplifies the comparison process in Ads Manager.