Simple Analytics is a privacy-first Google Analytics alternative because it is 100% GDPR compliant, does not use cookies, and never stores any personal data about visitors. It is designed to comply with all privacy policies, including GDPR, PECR, and CCPA. The service is EU-based and hosted, ensuring high legal standards for data processing.

Simple Analytics ensures data privacy and security by not storing any personal information and collecting minimal data. All data is encrypted both in transit and at rest. The encryption keys are stored outside the servers in a virtual vault protected by two-factor authentication. This guarantees that even if the drives are stolen, they would be useless without the encryption key.

Simple Analytics offers several features to track website performance, including:

• Goals-tracker and Events Explorer: Keep track of important events and conversion funnels.
• Lightweight script: Increases website speed.
• AI-driven insights: Chat with AI to get insights without digging through reports.
• Auto-collect events: Track downloads, outbound links, and email clicks.
• Automated reports: Schedule and share reports automatically.
• Mobile access: Keep an eye on your dashboard via your iPhone and add widgets to your home screen.

Users can import their data from Google Analytics to Simple Analytics using Google Tag Manager, WordPress, or various frontend framework plugins. Additionally, users can export their data to systems like Power BI, Google Looker Studio, or data lakes, either as raw data or aggregated.

Simple Analytics offers several pricing plans:

• Free Plan: For hobby projects and personal websites, includes fair use unlimited pageviews/events, 1 user, up to 10 public sites, community support, and a public dashboard.
• Simple Plan: $10/month, includes up to 10k monthly pageviews/events, 1 user, up to 3 websites, up to 10 public sites, and a goals dashboard.
• Team Plan: $40/month, includes everything from the Simple plan, up to 10k monthly pageviews/events, up to 5 users, and up to 10 websites.
• Enterprise Plan: Custom pricing, includes everything from the Team plan, separated data storage, multiple teams (agency), combined invoicing, manual invoicing, and contract redlining.

Simple Analytics is a better choice compared to Google Analytics for several reasons:

• Privacy-first approach: No cookies, no personal data storage, and 100% GDPR compliant.
• Simple UI: Easy-to-use dashboard providing essential insights.
• AI-driven insights: Chat with AI to get analytics insights without digging through reports.
• Lightweight script: Increases website speed.
• Ethical business model: Paid service with no bias or conflict of interest, unlike big tech companies that profit from user data.

Simple Analytics handles visitor data without storing personal information by not tracking IP addresses or using cookies. Instead, it uses the browser's referrer to identify unique visitors, ensuring no personally identifiable information (PII) is stored. This approach guarantees compliance with privacy policies like GDPR and eliminates the need for visitor consent.