YouTube is expanding its "Add Yours" sticker for Shorts to all users after a testing phase. This sticker encourages participatory content by prompting viewers to create their own takes on Shorts clips. The feature is similar to Instagram's version, which was adapted from TikTok’s Duet option. This trend of platforms copying each other aims to retain users and save on R&D costs, though it risks making apps feel indistinguishable.
How It Works
- Creators will see an “Add yours” option in the sticker picker when creating a Short video.
- After recording their Short, they can tap “Next,” then the sticker icon, and choose “Add yours.”
- They can then type a prompt for other users to respond to.
- The sticker will be displayed as an overlay on the published Short video.
Despite this, YouTube Shorts has seen rapid growth, now averaging over 70 billion cumulative daily views. The "Add Yours" sticker is expected to boost engagement by encouraging more user-generated content. While this approach may seem generic, it could be advantageous, especially if TikTok exits the U.S. market.
