YouTube Tests 'Add Yours' Sticker to Spark Viral Trends in Shorts

July 10, 2024 at 5:53:10 AM

YouTube Tests 'Add Yours' Sticker to Spark Viral Trends in Shorts

YouTube is introducing an experimental feature to enhance trend participation among YouTube Shorts creators. The new “Add Yours” sticker, currently being tested with select channels, allows creators to initiate and join trending topics. This feature was announced in YouTube's weekly news update for video creators.

Creators in the test group can find the “Add yours” option in the sticker picker when creating a Short. After recording, they can tap “Next,” then the sticker icon, and select “Add yours.” They can then type a prompt for other users to respond to, which will appear as an overlay on the published Short.

Viewers can participate by clicking on the “Add yours” sticker and creating a response video. Channels can track engagement by tapping on the sticker to see all the Shorts created in response, providing potential feedback and insights.

The feature is currently available only to a small number of Shorts creators on mobile devices. This limited release allows YouTube to gather feedback and refine the feature before a potential wider launch.

The “Add yours” sticker aligns with YouTube’s efforts to compete in the short-form video market, dominated by TikTok and Instagram Reels. By facilitating easier trend creation and participation, YouTube aims to amplify the creation of short videos.

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