YouTube has released an overview of the top trends, creators, and songs for 2024, highlighting significant cultural shifts and creator-led movements.
Key Findings
- Fan Culture: Fans are not just consuming content but actively creating it, driving the success of creators and properties.
- Global Trends: Despite regional differences, many trending topics were shared globally, often driven by fan content.
- Digital Franchises: Pop culture franchises are increasingly born online or become accessible through creator activity.
Trending Topics (US)
- 2024 United States presidential election
- Kendrick Lamar
- Sean Combs Scandal
- Jujutsu Kaisen
- Amazing Digital Circus
- Hazbin Hotel
- Dress to Impress
- Deadpool & Wolverine
- Sabrina Carpenter
- Helldivers 2
Top Creators (US)
- MrBeast
- Stokes Twins
- UR · Cristiano
- CaseOh
- Zack D. Films
- Nick DiGiovanni
- Jordan Matter
- Mark Rober
- The Trench Family
- Camilla Araujo
Top Songs (US)
- Kendrick Lamar - Not Like Us
- Teddy Swims - Lose Control
- Benson Boone - Beautiful Things
- Shaboozey - A Bar Song (Tipsy)
- GloRilla, Megan Thee Stallion - Wanna Be
- Tommy Richman - MILLION DOLLAR BABY
- Luis R Conriquez, Netón Vega - Si No Quieres No
- Xavi - La Diabla
- Future, Metro Boomin, Kendrick Lamar - Like That
- Post Malone - I Had Some Help (feat. Morgan Wallen)
Top Songs on Shorts (US)
- Tommy Richman - MILLION DOLLAR BABY
- Lay Bankz - Tell Ur Girlfriend
- prodbycpkshawn - Pop like this Pt. 2 (Slowed)
- Odetari - KEEP UP
- Bobby Caldwell - What You Won't Do for Love
- фрози, Joyful - Bounce (I Just Wanna Dance)
- Eternxlkz - SLAY!
- Megan Thee Stallion - Mamushi (feat. Yuki Chiba)
- Surf Curse - Disco
- Steve Lacy - Static
Conclusion
YouTube continues to be a platform where fan-driven, participatory culture thrives, serving as a launch pad for new entertainment series and larger cultural moments.
