YouTube has launched a new analytics feature that allows creators to track viewer device preferences through a dedicated "Device Type" card in YouTube Studio. The feature, available on both desktop and mobile platforms, provides detailed insights into viewing patterns across TV, Mobile, Computer, and Tablet devices.
The new analytics card breaks down watch time percentages for different content formats including:
- Long-form videos
- YouTube Shorts
- Live streams
YouTube's data reveals impressive growth in TV-based consumption, with viewers streaming over 1 billion hours of content daily on television screens. The platform has also reported a remarkable 400% increase in the number of top creators receiving the majority of their watch time from TV viewers.
This enhanced device tracking enables creators to make informed decisions about content optimization based on viewing patterns. For instance, creators can now identify if their Shorts content receives significant TV viewership, allowing them to adjust production quality accordingly for an enhanced big-screen experience.
The new Device Type analytics card has been integrated into both the desktop and mobile versions of YouTube Studio, ensuring creators can access these valuable insights regardless of their preferred management platform.
