YouTube is enhancing its platform with several new features aimed at increasing creator engagement and revenue opportunities.
Courses Expansion
- Functionality: Allows creators to offer free or paid learning programs.
- Features:
- Special course badges on various YouTube pages.
- Dedicated tab on the channel page.
- Inclusion of quizzes and a "Discussion" section for audience engagement.
- Viewers receive a badge upon course completion.
- Availability: Expanded to more creators and channels, creatable via YouTube Studio.
Live Shopping Enhancements
- New Feature: Ability to pin multiple products during live streams.
- Functionality:
- Tagged products rotate every 60 seconds.
- Simplifies the process of highlighting products during broadcasts.
AI Labels for Mobile Uploads
- Background: New rules around AI content disclosures were implemented in March.
- Update:
- Tags can now be added when uploading via the main YouTube app on mobile.
- Ensures more AI tags are used during the upload process.
These updates provide new opportunities for creators to engage their audience and generate revenue.
