WhatsApp has introduced AI-generated backgrounds for video calls, adding to its existing effects and filters for photos and videos. This new feature allows users to customize their video call backgrounds with options like beach scenes and forests, enhancing engagement during conversations. It follows earlier updates such as colorful chat themes and alternative chat bubbles introduced in February. While AI-generated backgrounds were already present in other Meta apps, this is their first appearance on WhatsApp, reflecting Meta's broader strategy to expand generative AI tools across its platforms.
New Features and Enhancements
- AI-generated backgrounds for video calls.
- Preset filters including beach and forest scenes.
- Previous updates included colorful backgrounds and alternative chat bubbles.
Purpose and Implications
The feature aims to make WhatsApp more appealing for professional connections by allowing users to project idealized images. However, this raises questions about authenticity in communication, as the emphasis on curated appearances grows. Meta's ongoing integration of AI tools indicates further advancements in this direction can be expected.
