WhatsApp is addressing its spam issue by limiting how many messages users and businesses can send to unknown recipients without receiving a response. Originally designed for personal contacts, the app now supports groups, communities, and business messaging, leading to an overwhelming volume of messages for many users.
New Messaging Limits
All outgoing messages to unknown people will count toward a monthly limit unless the recipient replies. For example, sending multiple messages to a new contact at a conference will reduce the allowed quota. WhatsApp is currently testing various limits and has not disclosed the exact number.
User Notifications and Impact
When users or businesses approach the limit, WhatsApp will warn them with a pop-up showing the message count to prevent blocking. The company emphasized that average users typically won’t reach this limit, so their experience should remain unaffected. The restrictions mainly target those who send bulk or spam messages.
Context and User Experience
In markets like India, where WhatsApp serves as a multiuse communication platform, users often receive numerous unread messages, many from businesses or unknown senders. This new measure aims to reduce such spam and improve message management for users overwhelmed by unsolicited communications.
