WhatsApp, with its billions of active users, provides a trusted platform for businesses to engage with customers globally. The introduction of the WhatsApp Business Calling API enhances communication by allowing integrated native calling, enabling businesses to create comprehensive messaging journeys where customers can call and message within a single thread. This API offers customized control over call initiation and reception, adding value and flexibility for both businesses and customers.
Lead Conversion
The WhatsApp Business Calling API streamlines the lead conversion process, allowing businesses to address urgent needs effectively and build confidence with leads. The intuitive interface helps expedite sales cycles, with one user reporting an increase in conversion rates from 2% to 45% using this tool.
Customer Support
Integrated voice calling improves customer support by providing a direct escalation channel, facilitating immediate resolutions when messaging fails. This feature enhances engagement and loyalty by maintaining context within a single WhatsApp thread, leading to faster issue resolution.
Key Features
The WhatsApp Business Calling API includes several features to optimize the messaging experience:
- User-initiated calls: Accept, reject, or terminate calls within WhatsApp.
- Business-initiated calls: Request permission for outbound calls via WhatsApp.
- Call icon visibility: Control call influx by enabling or disabling the call icon.
- Interactive call templates: Manage consumer-initiated calls with time-to-live messages.
- Click-to-call buttons: Encourage user calls through interactive templates.
- Set business hours: Define when customers can call.
- Call deep links: Share links to prompt calls through various channels.
- In-call dialer: Navigate IVR using a dial-pad or interactive templates.
Businesses are experiencing positive outcomes with the WhatsApp Business Calling API, as evidenced by the over two billion calls made daily on the platform. The familiar interface and engaged audience contribute to successful end-to-end customer journeys.
