How to Create an Email List and Use It for SEO by Jeremy Moser highlights the synergy between email marketing and SEO. An email list is a database of email addresses from individuals who have consented to receive updates and promotional material. The author cites HubSpot's acquisition of The Hustle, a newsletter with a 1.5 million subscriber base, as an example of a valuable asset for driving traffic and boosting website rankings.
To build an effective email list, the author suggests:
Define your target audience: Understand your audience and their problems. Create detailed buyer personas for B2C or ideal customer profiles for B2B.
Collect email addresses: Use tools like Jotform for creating user-friendly forms. Use popups sparingly and at the peak of user engagement. Offer compelling calls to action with lead magnets.
Develop an opt-in form: Use your chosen email marketing platform or content management system to create an opt-in form that converts.
Use social media platforms: Promote your email list on platforms like LinkedIn, Pinterest, and Facebook to drive subscriptions.
Craft your content and design: Write relevant and engaging content. Optimize formatting and design to ensure your content is accessible and easy to read on mobile devices.
Incorporate relevant keywords into your email copy: Use Moz's free Keyword Explorer to discover relevant terms related to your email content.
The author also discusses how to use email marketing to support SEO, including segmentation, content promotion, social media engagement, and tracking performance with UTM parameters and Google Analytics. The author concludes by encouraging businesses to leverage the free suite of SEO tools from Moz to find untapped keywords, write meaningful content, send emails, and boost their SEO performance.
