TikTok has launched a new initiative called the “£1 Million Club” aimed at attracting UK merchants to sell their products on the app. The program offers several incentives to help UK retailers achieve £1 million ($US1.28m) in revenue through TikTok. These incentives include:
- Up to 90 days of commission-free sales
- Free storage and fulfillment via “Fulfilled by TikTok”
- Priority seller support
- Training through TikTok’s “Seller Academy”
- Marketing tips and assistance
The initiative is part of TikTok’s broader strategy to become an eCommerce powerhouse. This follows a previous attempt in 2022, which was scaled back due to lack of consumer interest and internal conflicts. Despite these challenges, in-app spending on TikTok is increasing, primarily through creator donations, and the company hopes to convert this into broader shopping behavior.
TikTok's eCommerce model has been highly successful in China, where in-app shopping is a major revenue driver. However, Western consumers have not yet embraced in-stream shopping to the same extent. The “£1 Million Club” could be a significant step in establishing a larger shopping presence in the UK and potentially other markets.
Interested UK retailers can sign up for the program here.
