TikTok has announced that it will automatically label AI-generated content created on other platforms. This means that content created with services like OpenAI’s DALL·E 3 will have an “AI-generated” label attached to it. This is achieved by implementing Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Microsoft and Adobe. Content Credentials attach specific metadata to content, allowing TikTok to instantly recognize and label AI-generated content.
The change, which applies to all users globally, is rolling out and will also include content created on platforms that have implemented Content Credentials, like Microsoft’s Bing Image Creator. Google has also pledged to support Content Credentials.
In the future, TikTok will also attach Content Credentials to AI-generated content created on its own platform using TikTok AI effects. The metadata will include details on where and how the AI-generated content was made or edited and will remain attached to the content when downloaded.
TikTok is the first video-sharing platform to implement Content Credentials. The company is committed to combating the use of deceptive AI in elections and prohibits harmfully misleading AI-generated content, whether it's labeled or not.
