TikTok has introduced the Symphony Creative Studio, an AI-powered video-generation tool designed to help marketers create, transform, and scale content efficiently. This tool is part of TikTok's Symphony creative AI suite and aims to simplify the creative production process for advertisers and content creators.
Key Features of Symphony Creative Studio
Generate & Remix Videos
- Functionality: Converts brand/product details into TikTok-ready content in minutes.
- Process: Input information or import from a URL, and the tool generates multiple video options with unique layouts and scripts.
- Usage Example: Meoky used this feature to achieve a 1.8x increase in purchases and a +13% boost in ROAS.
Avatar Videos
- Functionality: Uses AI-driven avatars to personalize and globalize branded content.
- Types:
- Stock Avatars: Pre-built avatars featuring licensed actors.
- Custom Avatars: Tailor-made avatars created using the Generate Avatar feature.
- Usage Example: Vodafone used stock avatars to reduce CPL by 45% in the Premium Segment Campaign.
Generate Avatar
- Process: Involves verifying identity, uploading training videos, and managing access.
- Safety Measures: Includes safeguards for AI safety and transparency, such as explicit consent and limited access.
- Availability: Exclusive to select advertisers.
Translate & Dub Videos
- Functionality: Translates video voiceovers into multiple languages, broadening reach and impact.
- Usage Example: VOGGSMEDIA doubled conversions and reduced CPA by 50% by translating English content into Spanish.
Video Editor
- Functionality: Enhances existing content with TikTok-style elements like captions, avatars, scripts, music, stickers, effects, and transitions.
- Process: Upload assets, select elements to add, and export the edited video.
Your Daily Video Generations
- Functionality: Provides daily, auto-generated video options tailored to your brand based on past activity and best practices.
Upcoming Features
- Refresh Videos: Adjust variables in existing videos to create fresh versions.
- Generate TikTok Scripts: Generate custom TikTok-style scripts tailored to your brand.
Symphony Creative Studio is now available to all logged-in TikTok for Business users, offering real-time feedback channels for continuous improvement.
