Social media platform X was blocked in Pakistan due to national security concerns. The Pakistani interior ministry stated that the decision was made around the time of the February election to uphold national security, maintain public order, and preserve the integrity of the nation. They accused X of failing to adhere to lawful directives and address concerns regarding the misuse of its platform.

The ban on social media platform X has significant political implications in Pakistan. It is particularly impactful for the party of jailed former prime minister Imran Khan, which is the most prolific user of social media platforms, especially X. The ban came amid allegations and evidence of rigging following the February election, and rights activists argue that it aims to stifle democratic accountability.

Despite the ban on X in Pakistan, many government officials, including Prime Minister Shehbaz Sharif, continue to use the platform. They are likely accessing X through VPN software that bypasses the government-imposed blocks.

Pakistani advertisers are reluctant to invest in X for brand communications due to the platform being throttled by governmental authorities. Marketing consultant Saif Ali mentioned that the government's control over the platform has made it nearly impossible to convince advertisers to use X for their brand communications.